Eduardo Herrera Fernández

PhD in Find Arts from the University of Basque Country. Associate professor in Graphic Desing in the BA Creation and Design at University of Basque Country (Faculty of Fine Arts).

Visiting professor in Facoltá del Design del Politécnico di Milano, Technological Educational Institution of Athens – TEI, Faculdade de Belas Artes da Universidade do Porto and Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco, among others.

In collaboration with the associate professor Leire Fdez. Iñurritegui, Eduardo co-directs the research group in graphic design and typography “Letraz” at University of Basque Country. The main focus of this group is on studying design as an emerging factor in our socio-cultural development, paying particular attention to the hetereogeneous-nature determinants that gather during the design process: social, cultural, economic, technical, aesthetic, educative, ecological and ethical determinants. “Letraz” interests lay on the following lines of research: editorial design, corporate visual identity, poster design, typography, wayfinding, etc. The work carried out by “Letraz” has been widely acknowledged by national and international awards such as the International Award “Clap Platinum” in design, branding and communication for the best typeface design for books, the “Premio Juan de Yciar” for editorial quality and the “Letra de Plata” for visual communication and environment design. Concerning publications, the following can be highlighted: «Diseño de cubiertas de libros. Recursos de retórica visual» (Editorial Síntesis), «Un proceso creativo en el diseño gráfico de carteles» (Servicio Editorial de la UPV/EHU) o «Historias que marcan. Origen y significado de 50 marcas gráficas» (Editorial GG).